Consumers are buying and consuming high protein bars and beverages faster than ever. The reasons why vary, but one explanation is the increased popularity of diets that are high in protein and low in carbohydrates. In 2016, Grand View Research reported that the global protein ingredient market was estimated at $12.4 billion and expected to grow by 6.3% (CAGR) between 2017 and 2025. All indications in the market seem to bear this out. Protein suppliers have responded to this growth by driving innovative new products. And much of the innovation in the protein business has targeted specific health and wellness issues, such as satiety, weight loss, as well as, exercise-related functions like strength and muscle building, and recovery after exercise. A similar pressure exists on dietary fiber suppliers to provide natural clean dietary fibers and provide more formulation support for their customers.
A well-known effect of high protein and/or low carb diets is the prevalence of constipation. This commonly occurs when consumers fail to increase their consumption of fruits and vegetables as they modify their diet. Because of this, high protein products should include added dietary fiber to help alleviate the problem.
Formulators designing new bars and beverages have several dietary fiber options to consider, and all have their strengths and weaknesses. Novel whole-food Fibers from EDGE Ingredients are a great option as these fibers have proven texture and dietary functionality in baked and formed goods. Call or Email us to explore the opportunity at EDGE Ingredients.