The first trend is the use of novel proteins. Just as consumers seek proteins for themselves, they also seek them for their pets. Formulators need to consider the full spectrum of innovative proteins available to them for their new product development. These would include novel or exotic proteins, protein blends, and formulations that elevate proteins as the first ingredient in the label declaration.

The second trend is the incorporation of health ingredients. Ingredients like vitamins, minerals and other “good for you” or “good for them” compounds are in demand. Consumers are looking for the same health benefits for their pets as they do for themselves. All of these health ingredients cause formulation challenges that formulators have to address and solve.

The third, and most critical trend, is the use of texture ingredients. Many new pet food and treat products are novel in form and function. This generates a challenge for formulators as they must create the correct textures and forms for these new products. These challenges must be addressed by using the full complement of stabilizing ingredients available. EDGE’s portfolio of novel fibers are uniquely suited to solve many of the formulating challenges faced in developing these new pet products.